Vertere at Rare Shades 7 Event 000 Magazine
We are thrilled to have partnered with 000 Magazine for the seventh edition of their acclaimed colour-focused Porsche exhibition, Rare Shades. We brought along our SG-1 Super Groove Record Player and it proved to be the perfect setting.
Rare Shades is a travelling show that celebrates Porsches in unusual colours. This year it made its debut in New York City at Wildflower Studios, a stunning creative campus developed by Robert De Niro. The event was hosted as part of the annual New York Design Week festivities.
With more than 100 Porsches on display, Rare Shades 7 showcased the beauty of the designs in a world of colour with over 30 paint variations represented across decades of models. The iconic Porsche creations shone in almost every colour imaginable.
The main highlight of the exhibition was the public display of a historic 930 Turbo Sonderwunsch commission, meaning it was created through Porsche's legendary special wishes programme, hand-built to the exact specification of its original owner. It is the last 930 Turbo ever made and has not been seen in public for 35 years. This was the car that stood beside our SG-1 Super Groove. It is no ordinary car.
The story starts with a discerning first-time Porsche customer who ordered a 911 Carrera coupe with a single option - a leather dashboard at special request that gradually turned into a 1989 911 Turbo Cabriolet Slantnose with every possible leather option as well as hundreds of options that were, and still are, nearly inconceivable.
While this Porsche left the production line in December of 1988, it didn’t leave the factory until May of 1991 because of its complexity. 500 non-standard parts and over 240 unique components were used, with more than 325 parts finished in leather. This Porsche remains with its original owner, who skipped the Paint to Sample program in favour of standard A1 Black paint over black leather and a black convertible top. Even the carpet, which typically had red Turbo script, was redone in black for this car. It is the only black car to ever be invited to Rare Shades.
Porsche fans from around the world travelled to New York City to see this beautiful car in the flesh.
As the showcase piece of the event it made perfect sense for our SG-1 to take its place next to this incredible 930 Turbo. The record player we had on display featured the Super Groove II Pathfinder tonearm with an XtraX moving coil cartridge and of course the black finish which matched the car perfectly. The player was specially signed and dated for the event by designer Touraj Moghaddam.
Like the 930, the SG-1 is an instrument built without compromise. Every component is purpose-engineered from the ground up. Each the result of years of refinement in pursuit of a single goal: to extract every last detail from a record and deliver a sound as close to the studio master as possible.
Two machines. Different disciplines, different decades, but the same fundamental ethos - that true performance is the result of dedication, not compromise.
We are grateful to 000 Magazine for the opportunity to be part of such a remarkable event, and to stand alongside one of the most storied objects in automotive history.
Photography courtesy of @Aemilia, @larry_chen_photo, @austinverrechia and @DMRKing_